As a website designer and graphic designer, I’m always looking for inspiration. Designing anything really, whether a logo, website or building, is about problem solving. The first thought for me is always: this item I’m designing has a purpose, what is it and how do I design so this item fulfills it’s purpose to it’s fullest.
Currently I’m designing a logo for an electrical company and I’m going through the process of answering those questions with the owner of the company but, let’s take a website for this example. A website’s purpose for this electrical company would be two-fold: Informative / trust building and Viewer becoming a customer.
So while designing the website, the primary goal will be for the viewer to contact the electrical company for services. The secondary / building block goal is for the viewer to trust the electrical company and it’s employees.
This is now where I would visit the inspiration sites and view “Call Out” buttons. What “call outs” are the most effective? Also, what builds trust? What sites do I see that seem trustworthy? What colors do they use? What style photography? etc.
I go to two different sites mainly for my inspiration:
Leadership is just a series of moments where you do the right thing. As a graphic design firm who is focused on integrity, doing the right thing in every situation is our goal. The below article is a great challenge and reminder of how a great company and it’s leadership should function. If you or your company function like this, contact us – we’d love to work with you.
Leadership is comprised of a series of moments, and it can be difficult to sort out individual moments over time. A continual leadership challenge is to be aware of which moments matter and what to do about them.
An Apple Icon shows up on an iPhone or iPad when your website is saved as a shortcut or quick link. If you are viewing this site on an iOS device, try clicking the shortcut button (bottom center icon looks like a square with an arrow shooting out the upper right corner) and clicking “save to home screen”.
This will place a quick-link to ainsworthstudio.com and our custom apple icon will appear. If there is no apple icon embedded on a website, the device takes a snapshot of that website and creates an icon from the snapshot – meaning: no branding, missed opportunity.
How-To place an apple icon on your site:
Design an image to use as your apple icon. Open Photoshop or something similar and create your icon at 57px by 57px wide. Remember that simplicity is key.
Now upload your image to your own website or a free photo hosting website like Google’s Picasa. Once uploaded, copy the URL for the icon and paste it into a blank microsoft word document or textedit.
Copy the code below and place it into the <head> section of your website just before the </head> tag.
I have spoken at a few conferences about the benefits of a quality website to search engine optimization. I was reading this article by Cameron Moll and think it is how I will present from now on. By the way, I love the Paper App.
As a conference speaker, this is the method I have changed to. Click Here to contact me if you’re interested in having me speak at your next conference.