Custom App & Digital Platform

Halla Chemical was a respected supplier of specialty raw materials for the polyurethane and CASE industries in South Korea. As they looked to grow beyond their domestic market, they needed a professional brand identity and digital presence that could credibly represent them to international manufacturers. At the time, their visual identity and online presence did not reflect the technical sophistication or reliability of their products and operations.

Ainsworth Studio developed the company’s complete brand identity, including logo, visual system, and messaging framework. We then designed and built a professional B2B website that clearly communicated Halla Chemical’s capabilities, product range, and technical expertise to industrial customers. The work focused on clarity, credibility, and creating a foundation that could support expansion into new markets.

In the decade following the project, Halla Chemical extended its reach outside of South Korea. The company grew to ten times its previous size, opened offices in the Philippines, and became a significant supplier of polyurethane materials across much of Asia. This is the kind of outcome we aim for when we take on a project: brand and digital work that doesn’t just look professional — it actually changes the trajectory of a company.